For Real Estate · Mortgage · Insurance Pros

Your past clients
come back to you.
Not someone else.

Repeat business  ·  Referrals  ·  Renewals  ·  Reviews

Bruce is a dedicated agent for your past clients, so you're the first name they think of when they need you again or refer a friend.

Free until Bruce earns your first result. No risk to start.

Built hand in hand with real estate, mortgage, and insurance pros across the SF Bay Area.

From a Founding Member
"My past clients love the stuff Bruce sends them, and I'm the one who stays top of mind for it. Win-win."
Michael Chen
Mortgage Officer · San Francisco, CA
The Problem We're Solving

The right people forget you.
The wrong people get the call.

A delighted client today is a forgotten name in eighteen months. Keeping up with hundreds of people is genuinely hard, so when they're ready again, the business goes to whoever stayed in front of them.

That is the gap Bruce closes. He keeps you useful and in front of them all year, openly on your behalf, so you stay the name they call.

What that looks like
🔥
Fire-season checklist
Your neighborhood · sent to Maria
Sent
🌧️
Storm heads-up
Clear the deck this weekend · sent
Sent
📅
Renewal in 30 days
Bruce will handle the reminder · sent
Sent
5-star review left
Maria → Michael · Google
Earned
What Bruce Stands For

Be useful first.
The business follows.

Three principles behind Bruce. Get them right and the goodwill comes back to you, as repeat deals, intros, renewals, and reviews.

Bruce benefits your clients

Every touch is something your client is genuinely glad to get, a real heads-up they can use, never a sales pitch. If it isn't useful, Bruce doesn't send it.

Bruce
for Michael · Text message
On Michael's behalf

Hi Dana, Bruce here. Quick heads-up before allergy season: if it's been a few months, swap your HVAC filter. Cleaner air for the family, and your system runs better too. Easy one to forget.

No ask attached. Just a heads-up.
Ha, ours is definitely overdue. Thanks!
On your behalf, never as you

Bruce is an extension of you, true to your values and your service, but he never pretends to be you. He reaches out openly as himself, and your clients always know it.

Bruce
with Sofia · Text message
Never as Michael

Hi Sofia, I'm Bruce, I work with Michael. He asked me to personally take care of his best clients, so you'll get a heads-up on anything important, or any hassle worth getting ahead of, with your home.

Love that Michael has someone looking out for us. Thanks, Bruce!
Always openly Bruce
Never sent as Michael. Your clients always know.
Goodwill comes back

Look after people and it compounds. The clients Bruce keeps warm are the ones who come back, send the intro, renew, and leave the review.

G
Posted to Google
Michael Chen · Mortgage Broker
Live
SR
Sofia Reyes
★★★★★

"Michael doesn't disappear after the deal closes. He genuinely looks out for us. Honestly the best in the business. Cannot recommend him enough."

a few seconds ago
Review #27 live
So new clients choose you
4.9★
Star rating
Tech Department of One

In conversation with the people
shaping the next decade.

A secondary series alongside our Member Stories, featuring the thinkers and builders we're learning from.

Why We Built Bruce

The best marketer wins.
It should be the best professional.

Plenty of good businesses never make it, not because they're bad at the work, but because the people who needed them never knew they existed. They were always good, and always ready. They just needed their break. That's the whole reason Bruce exists: to help great people get recognized for work they already do well.

Reviews, on autopilot
Real words, real clients, in your name
Example
★★★★★ via Google
★★★★★ via Bruce profile
★★★★★ just now
Steady and authentic, the way Google likes.
Questions, answered

The things pros ask first.

Now onboarding founding members

See what your book is
actually worth.

There's real revenue hiding in your past relationships. Claim a founding spot and let Bruce keep your whole book warm.

Free until Bruce earns your first result. Cancel anytime.